Lala’s Progress Report

“As an entrepreneur in the music industry, I’ve learned to constantly find inspiration in all things around me, keep my ears to the streets, and support the youth”. Ambitious, courageous, and compassionate are words to describe Lalaa Shepard. She is a brand manager, media personality, DJ liaison, and owner of The Progress Report Media Group. She got her start in music and entertainment in her hometown Cincinnati, Ohio by working with local musicians and studios while in Highschool. Her mother introduced her to all genres of music from Hip Hop, gangster rap, R&B, soul, while her father introduced her to reggae music. Lalaa was heavily influenced by television shows such as BET’s Rap City the Basement and 106&Park. Her ear for music was evident as she became the go to person for burning CDs full of underground records from local artists, Soulja Boy, Gucci Mane, Diamond of Crime Mob, and many other artists whose music was on LimeWire. Lalaa eventually relocated to Queens, New York to attend St John’s University to study Public Relations and Journalism. During this time, Lalaa maintained a full-time job, 18 school credits, and wrote music articles for Yo! Raps. She eventually traveled back to Cincinnati to graduate college from Xavier University with a degree in Public Relations and Strategic Business Management in 2013. In the summer of 2013, Lalaa took advantage of social media by reaching out to her favorite music producers in attempt to assist them and get her feet wet in a more competitive music atmosphere. This led to Lalaa relocating to Atlanta, Georgia, and establishing a lucrative relationship with music producer Dun Deal (Dun Deal On The Track), the producer of Young Thug’s “Stoner”, Migos “Hannah Montana”, Trey Songz “Cake” and many other records. Lalaa also assisted other musicians and began working with the Coalition DJs of Atlanta starting off as an intern and working her way up to become their official brand manager. Lalaa soon became recognized as the go to person for music placement, artist development, media exposure, and social media awareness. Lalaa then launched her own media company, The Progress Report Media Group (TPR Media Group) in 2015 offering Public Relations services and interviews to artists and producers that she developed relationships with over the years. Lalaa has been fortunate enough to speak with some of her favorite artists that she grew up listening to such as OJ Da Juiceman, Webbie, and Diamond of Crime Mob. The company now has 110,770 combined subscribers on social media, over 5 million views via YouTube, and has been featured on major publications such as XXL, SOHH, Dirty Glove Bastard, VLAD TV, HotSpotATL.com, Medium, DJ Akademiks, Worldstar, 96.7 The Beat ATL, Voyage ATL Magazine, Hot New Hip Hop, and Feedspot. Along the way, Lalaa has gained several mentors including DJ Scream who eventually invited her to join ‘Trapped Out Thursday’s on 96.7 The Beat ATL/ iHeart Radio pre COVID-19. Lalaa also has hosted several music events and music conferences in Atlanta, LA, and North Carolina. She is committed to pushing the community forward making The Progress Report Media Group a household name.  Guest: Lala

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