11 - Sally Hogshead: Personal Brand and How to Fascinate
Wings of Inspired Business
English - November 08, 2017 16:23 - 39 minutes - 36.2 MB - ★★★★★ - 143 ratingsEntrepreneurship Business Management investment selfhelp women womenintech business entrepreneurship executives innovation investing leadership Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 10 Gitte Pederson: Personalizing Cancer Treatment
As entrepreneurs we talk about doubling down on ours strengths and hiring our weaknesses. Sally Hogshead, the award-winning advertising copywriter and marketing genius, has entrepioneered an algorithmic system that helps us capitalize on how the world sees us. She shares with WINGS host Melinda Wittstock The Fascination Advantage and how we as women can get past the omnipresent media message that we have to “fix” ourselves.