Jim Laughren is a Certified Wine Educator, a member of the Society of Wine Educators, and the award-winning author of 50 Ways to Love Wine More and A Beer Drinker’s Guide to Knowing and Enjoying Fine Wine. He is known for his irreverent approach and abiding enthusiasm for all things fermented. He is founder of Chicago-based WineHead Consulting and a former importer and distributor of fine wines from around the world.