#61 Janelle James | SVP, Head of Media & Technology @ Ipsos
WIN/WIN: Women in Innovation
English - October 18, 2021 12:15 - 35 minutes - 28.2 MB - ★★★★★ - 41 ratingsEntrepreneurship Business Careers innovation femaleempowerment fortune500 womenempowerment women female womenininnovation entrepreneurship design designthinking Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #60 Laura Joss | Global Director, CX Product Research @ Motorola
In this episode, Janelle James talks about the changing landscape of marketing, market research, and the role of both in innovation. Reflecting on her time as a Black woman in America throughout the various steps in her journey, from her MBA at Harvard to moving to Italy, Janelle sees intersectionality as a core tenet of creating something novel that resonates with larger-scale audiences and populations.
Listen for advice on:
Pressure testing your ideas with opposing audiences The changing importance of employee experience for companiesHow to apply intersectionality to the innovation processUsing qualitative research to create better productsLearn more:
Janelle James(Guest): https://www.linkedin.com/in/janelleajames/Zoia Kozakov (Host): https://www.linkedin.com/in/zoia-kozakov/About WIN: Women in Innovation: https://www.womenininnovation.coSee acast.com/privacy for privacy and opt-out information.