Win Daily Show Interviews: #28 Leonard Armato, Founder and CEO of Management Plus Enterprises

Jason Mezrahi has an interview with Leonard Armato the Founder and CEO of Management Plus. Leonard is a gamechanger in the sports business industry and represented some of the biggest athletes and brands of our time. 

Leonard helped Shaq and Oscar De La Hoya launched their brands globally and was a true innovator in the space. Leonard is a positive force in the industry and continues to innovate and build teams for our future.  He created a formula for converting celebrity into "brand" by launching and building Shaquille O'Neal's brand with a powerful team of marketing partners and positioning Shaq as a influencer.  Armato developed the "Golden Boy" brand for Oscar De La Hoya, and turned it into one of the most powerful sources in the boxing game.

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