Cynthia Johnson - Be Proactive about your personal Brand

In this Episode of Wiley on Business with Authors - I chat with Cynthia about some key decisions to make when it comes to personal branding.    It was her book Platform: The Art and Science of Personal Branding the helped lead me to this very podcast.   

Cynthia Johnson is an entrepreneur, marketing professional, author, and keynote speaker. She is Co-Founder at Bell +Ivy, an integrated marketing communications firm in Santa Monica, CA, and Las Vegas, NV.   She is co-founder and Chairman at WonderKey Collective, a nonprofit focused on collecting and redistributing corporate technology to foster youth. Cynthia is an Advisory Board member for The Millennium Alliance, a leading technology, business, and educational advisory firm serving Fortune 1000 C-Level executives. She published her first book, Platform: The Art and Science of Personal Branding, in 2019 with Penguin Random House.

 
Cynthia has been a keynote speaker for companies and events such as Alibaba Group in China, World Government Summit in Dubai, Global Ventures Summit in Indonesia and Mexico, and Web Summit in Lisbon, among others. She has been involved in influencer and marketing campaigns for PayPal, Walmart, American Express Business Platinum Card, IBI, and several other leading brands.  Cynthia was listed as top personal branding experts by Entrepreneur, top 50 marketers on SnapChat by Mashable, top 12 Female Entrepreneurs that Inspire by Darling Magazine, and top 20 people in SEO by Guardian. She is a contributing columnist to Entrepreneur and has had work published in Forbes, TIME, and several other industry-specific and top-tier publications. She published her first book, Platform: The Art and Science of Personal Branding, in February 2019 with Penguin Random House.