Women Leaders: Speaking to Everyone, Staying on Message - The Spokesperson Crucial Role

In a rapidly evolving landscape of media and journalism, spokespersons hold a crucial position, acting as a bridge between politicians, decision-makers, administrations and the public. They are the lynchpin.

Ever wondered why international organisations need spokespersons? Curious about the intricacies of navigating complex institutions like NATO, the European Union, and the United Nations while effectively delivering key messages to the public? Look no further, as we uncover the mysteries and daily challenges faced by these spokespersons amidst the storm of global events. 

Join Ilana Bet-El as she explores these and many other issues with two of the most experienced people in the business: Oana Lungescu, Principal Spokesperson at NATO, and Cristina Gallach, formerly UN Undersecretary General for Communications and Public information after serving as Head of Public Relations at the EU Directorate General for Information and Communications. Both women have been at the forefront of many international events, not least during our current tumultuous times, and they deliver insights and explanations as to how these big and complex machines actually work. From the team work and the interface with both leaders and journalists to the crucial need for coordination and the challenges posed by the addition of social media to the equation, this is another crucial WIIS Women Leaders insight into how the world really works. 

This episode was recorded on 19 July 2023 and features: 

Credits

Music: Free from copyright

Production: Florence Ferrando

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