Episode 41 - Nas Arcayan
Wicked Thoughts with Fleire Castro
English - December 01, 2021 14:57 - 56 minutes - 53.1 MBMarketing Business Entrepreneurship marketing philippines wicked business socialmedia Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 40 - Jason Cruz
Next Episode: Episode 42 - Reinart Bacalso
This week, I'm catching up with my good friend Mr. Nas Arcayan, founder of Mothership and cognitive branding specialist. We start things off with what it means to build a "cognitive brand" and how one can connect with customers in the deepest, most meaningful ways. "Branding is not about connecting with the eyes it's about connecting with the mind," Nas shares.
Nas drops some valuable knowledge for our MSME friends - the 3 most important facets of your business: your category, your customer, and your company. Using case studies and relating concepts to real-life situations, even first-time entrepreneurs can easily grasp these nuggets of wisdom. There's just so much to learn in this episode!