Previous Episode: Episode 37 - Tonyo Cruz

This week on the Wicked Thoughts Podcast, I talk to social media specialist and digital leadership coach -- Ms. Janette Toral!

In keeping with the season 4 theme, we get into a dash of social and discuss how e-commerce businesses can use social media to their advantage.

Where does one even start? Ms. Janette advises it's important to establish fundamentals and invest in relationship building. After all, no one wants to do business with someone they don't like! We get into the specifics with a rundown of the different social media platforms and how helpful each can be -- from Twitter to Tiktok. It can all get a little overwhelming. But take it from Ms. Janette -- decide who you want to serve and how you can best add value to that market.