Host: John Brown, Founder of BEIGuest: Bruce Willey, Attorney and CPAMain Topics:The evolution of exit planning and its significanceThe role and resources of BEI in supporting advisorsThe impact of BEI on Bruce Willey's professional journeyChallenges and strategies in exit planningComparing third-party sales and insider transfersBuilding and leveraging a national network of advisorsThe importance of focusing on client outcomesKey Takeaways:Exit planning is a multifaceted process that requires a diverse set of skills and knowledge.Insider transfers can offer a more holistic and satisfying approach to business succession.Building a reliable and focused team is crucial for successful exit planning.Understanding and prioritizing client needs is essential in differentiating oneself in the exit planning space.Audience: This episode is a must-listen for business advisors, attorneys, CPAs, entrepreneurs, and anyone interested in the intricacies of exit planning and business succession.This episode of "Why We Plan" offers valuable insights and practical advice, making it a significant resource for professionals in the field of business advisory and exit planning.