Turning a Service into an Experience | Paul Bulencea | # 17

Why Service Design Thinking

English - November 02, 2016 17:36 - 36 minutes - 33.1 MB - ★★★★★ - 49 ratings
Non-Profit Business Technology business design designthinking innovation servicedesign Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Service Blueprinting for Customer Engagement | John Ayers

Next Episode: CASE STUDY - Designing the Entrepreneur's Experience | Jon Leyh of Ruckus Projects

Today, we talk with Paul Bulencea, who is the co-founder of the College of Extraordinary Experiences, a disruptive annual experience design conference that is held in a castle in Poland. Paul discusses how the economy is shifting from being based on services to being based on experiences and how businesses can beat commoditization by providing memorable experiences.

Check out the show notes for all references and links.

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Special thanks to Monica Shriver of BraveMusician.com for this episode's theme music.