Research for Design Insight | Seth Weissman
Why Service Design Thinking
English - March 01, 2017 17:00 - 29 minutes - 26.6 MB - ★★★★★ - 49 ratingsNon-Profit Business Technology business design designthinking innovation servicedesign Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Analogous Inspiration From Uncommon Sources | Victoria Vivas
Research is an important part of service design and design thinking because it is the center of the empathy and insight that will lead your work. Design researcher, Seth Weissman from BCG Digital Ventures, talks about different research techniques including Ethnography, Observational Research, Surveys, and more. He shares tips on how to get comfortable speaking with people, what sorts of insights to look out for, and even a design fail about suds-less soap.
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Special thanks to Monica Shriver of BraveMusician.com for this episode's theme music.