Edelweiss Tokio Life Insurance has become the first insurer in India to launch a standard term insurance plan called Saral Jeevan Bima. A sum assured of Rs 25 lakh under this plan to a 30-year-old will cost Rs 727 per month. Compared with this, the company’s existing term insurance plan costs around Rs 390 per month for similar coverage. We will look at why India's first Saral Jeevan Bima costs twice as much as a regular term plan and how it may still work for many individuals.