An Interview with Nick Jefferson: Founder and CEO of Wylde Market

In this episode Alexandra Buchan-Heelas and Tom Savile are joined by Nick Jefferson, Founder and CEO of Wylde Market, an online farmer’s market that delivers groceries to your door. They discuss the flaws in traditional food distribution systems and the exploitation of farmers by large supermarkets.

Nick highlights his company's approach: an online marketplace that allows producers to sell fresh, local produce directly to consumers, setting their own prices. He believes this model promotes better quality food, fairer prices for producers, and encourages sustainable and seasonal consumption.

They also touch on broader trends, emphasising the importance of provenance and sustainability when making choices about the food we consume.

For more information on any of the topics featured in this episode email [email protected] or visit www.waverton.co.uk or wylde.market

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