How Alexandra Watkins established herself as a Thought Leader in the Brand Naming Space! | 068
Why Influence
English - November 09, 2020 10:00 - 50 minutes - 70.4 MB - ★★★★★ - 48 ratingsMarketing Business Careers influencing media influence influencers social whyinfluence Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Alexandra Watkins is the author of the branding bestseller, "Hello, My Name is Awesome... How to Create Brand Names That Stick" (an Inc. Magazine Top 10 Marketing Book). She is also the founder of "Eat My Words"; the wildly creative naming firm behind brand names including Burger King's new Mac 'n Cheetos. And she also named Wendy's Baconator while contracting for another firm. Wow!
In this interview, we'll learn more about Alexandra's amazing journey!
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