Why Everybody Hates You
32 episodes - English - Latest episode: 5 months ago -Why Everybody Hates You is an audio support group for reputation professionals. Many of us are the sole reputation guardian in the company - that's lonely and it makes it hard to codify and improve our practice. There are also few resources built for our needs. Daisy wanted to correct that by interviewing reputation professionals about the challenges they face and the tools they have developed, so that we can all feel less lonely and develop our own skills.
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Episodes
Why everybody loves Starling Bank
February 27, 2024 07:00 - 21 minutes - 15 MBUsually on this podcast we talk a lot about the problems to avoid and examples to learn from. We help each other avoid beartraps in order to speed up learning. This episode is a bit different… Daisy speaks to Ariane Vickman, Head of Public Affairs at Starling Bank about the novel experience of working for an organisation with very few detractors. Key takeaways include: - how to use purpose to make practical change - why simplicity matters, in so many ways - and why Starling wants to carry o...
Why everybody needs to understand carbon markets
February 13, 2024 07:00 - 26 minutes - 18.2 MBDaisy talks to Tim Coombes, a carbon markets expert, about why carbon markets matter for reaching net zero and how to use them while protecting your corporate reputation. Together they cover: What we mean when we talk about carbon markets Why the markets had a bad year in 2023 How to use carbon markets effectively to augment your net zero strategy What the reputation risks are and how to mitigate them, and The big changes to expect in the next few years. Find all of our episodes - and...
Why everybody hates electric vehicles
January 30, 2024 07:00 - 26 minutes - 18.2 MBColin Walker from the Energy and Climate Intelligence Unit (ECIU), talks to Daisy about mis- and disinformation in the world of electric vehicles and how to defend an entire industry from attack. Key takeaways include: The reputational opportunities and challenges inherent in the energy transition The seismic impact that the energy transition may have upon brand loyalty How important it is to amplify external advocates, and in an echo of last episode: How much political mood music and r...
Why Everybody Hates Electric Vehicles
January 30, 2024 07:00 - 26 minutes - 18.2 MBColin Walker from the Energy and Climate Intelligence Unit (ECIU), talks to Daisy about mis- and disinformation in the world of electric vehicles and how to defend an entire industry from attack. Key takeaways include: The reputational opportunities and challenges inherent in the energy transition The seismic impact that the energy transition may have upon brand loyalty How important it is to amplify external advocates, and in an echo of last episode: How much political mood music and r...
Why everybody hates politics
January 16, 2024 07:00 - 25 minutes - 17.6 MBDaisy interviews Helen Thomas, CEO and founder of Blonde Money - a risk monitoring consultancy that brings together years of experience in the worlds of Westminster and Wall Street to advise clients on political risk and how it affects financial markets. Key takeaways include: That companies need to be much broader in the types of risks that they monitor, model, and prepare for. The importance of developing a framework for understanding how the very human beating heart of politics may s...
Why everybody hates data (and change)
January 02, 2024 07:00 - 25 minutes - 17.3 MBTo kick off series five, Alex Vail - Chief Executive at the Data Strategy Alliance, talks to Daisy about starting a new non-profit trade association to help businesses with digital transformation. Expect some sobering statistics on how (un)prepared many businesses are for big data as well as plenty of tips about how to manage major change programs. Key takeaways include: Data remains a massive challenge. It's a big technical challenge. It's a big hiring challenge. It's a big change challe...
Why everybody hates the National Trust
January 24, 2023 07:00 - 30 minutes - 21.3 MBCelia Richardson, Director Of Communications and Audience Insight at the National Trust, talks to Daisy about navigating through political strife, putting audience at the heart of a comms plan, and tips for a successful career in communications. Key takeaways include: Being a big name, a national institution, isn't all roses and rainbows: yes, the press might take your call but they love to take a big name down a peg. It's also harder to please a niche group than everyone. Keep a close e...
Why everybody hates Pfizer
January 10, 2023 01:00 - 27 minutes - 17.5 MBRichard Maughan, Senior Director, UK Policy and Public Affairs at Pfizer, talks to Daisy about keeping teams sane during a crisis and how to use the lessons from the pandemic to embed positive change. Key takeaways include: Collaboration and flexibility are key to progress. If we want to reap the benefits, we need to apply these tools with enthusiasm and experiment with bringing them into areas where they have previously been taboo. More exposure to your stakeholders isn't a guaranteed w...
Reputation and the cost of living crisis
December 13, 2022 01:00 - 46 minutes - 29.5 MBA double-length episode with double the reputation geek fun: Reputation coach Daisy Powell-Chandler in conversation with Ed Coke, founder of Repute Associates about how brands can or should respond to the cost of living crisis in a way that builds their reputation. They look at examples of companies taking action to help consumers and distil some advice for brands thinking about how to communicate in tough times. In summary, we agree that: Context is key - and right now it's the economy,...
Why everybody hates insurers
November 29, 2022 01:00 - 28 minutes - 16.5 MBDaisy speaks to Mark Geoghegan, Editor of The Voice of Insurance, about why everybody hates insurers, how to survive after a meteorite strike, and how insurance both requires and feeds a good reputation. We dig into why economies - and countries - need and want insurers and how insurance can speed up the journey to net zero. And then we discuss if you can insure against reputation damage. Find all of our episodes - and full transcripts for each one - at https://www.buzzsprout.com/1121639
Why and how your company should be talking about sustainability
November 30, 2021 02:00 - 23 minutes - 16.2 MBDaisy talks to Imogen Hitchcock, owner of communications agency Beaumont. Imogen helps companies to tell better stories and has a particular expertise in employee advocacy programs and in this episode the conversation is all about why and how organisations should better articulate their work on sustainability. This episode brings us to the end of our season focused on sustainability and reputation. It was actually the first interview recorded but we deliberately pushed it to the end becaus...
Communicating the value of waste
November 16, 2021 07:00 - 34 minutes - 23.8 MBDaisy talks to Dr Adam Read, External Affairs Director for SUEZ Recycling & Recovery UK, about how crucial it is that we talk about waste - and why it is hard to do. Along the way, this discussion touches on Roman waste-management practices, the huge changes in the sector over the past decade, the power of communicating through images, and the need for cross-industry co-operation. And what does it all mean for you? Adam's main pieces of advice for communicators in unglamorous sectors are re...
Net Zero jargon and the evolution of COP
November 02, 2021 09:00 - 27 minutes - 18.7 MBHayley Baines-Buffery, a Director at sustainability agency BRODIE Consulting talks to Daisy about why it matters whether we talk about net zero or carbon neutral, how climate talks have changed over the past decade, and what all of this means for businesses. And what does it all mean for you? Our key takeaways are: Companies that really look at their impact holistically (for example, B&Q) think about and measure emissions from products they sell and help consumers change behaviour But th...
Social Impact and Sodexo
October 19, 2021 01:00 - 33 minutes - 19.5 MBAngela Halliday from Sodexo talks to Daisy about how best to measure impact, how to choose what you focus on – and whether customers care. And what does it all mean for you? Our key takeaways are: Make clear commitments where you can get some depth and meet those commitments publicly in order to drive impact Don't just measure the easy KPIs - try to measure what matters most to your stakeholders. That might be best tracked as a qualitative, nuanced feeling instead of a ticked box We've...
Corporate reputation and human rights
October 05, 2021 01:00 - 25 minutes - 17.3 MBGeorgie Erangey from BRODIE Consulting talks to Daisy about how new human rights is as a concept, what the reputation risks are for companies, and whether there is any upside to getting this right. TLDR; don't do this for the accolades, do it for your conscience and as risk mitigation. Human rights and supply chain due diligence passed swiftly from a novelty to becoming a hygiene factor. You will rarely get credit for getting supply chain right - but it will protect you from supply chain ins...
M&S stay focussed on guiding principles
April 27, 2021 00:00 - 38 minutes - 26.2 MBDaisy why retail is a lot like working in politics and also offers lessons on leadership - as well as gems on reputation and communication. Five key lessons stood out – three about leadership and two about communications. Let’s start with leadership: Define what you believe in, your starting principles and use them to inform all of your decisions. It will make those decisions easier – because you aren’t starting form scratch – but it also sets you up for the holy grail of reputation protec...
TUI's Covid journey
April 13, 2021 00:00 - 33 minutes - 22.8 MBLiz Edwards, Head of Communications at TUI, tells Daisy about repatriating thousands of customers and why IT systems were actually the biggest challenge that TUI faced when Covid hit. This insight into what goes on behind the scenes at a holiday company was totally fascinating. Some key lessons from Liz: Put the customer at the heart of whatever you are doing. This is an oldie but a goodie. And it can mean challenging some really important assumptions. For example, customers don't care ho...
How to repurpose 26,000 eggs with Beth Hart from McDonald's
March 30, 2021 00:00 - 36 minutes - 24.8 MBBeth Hart, Vice President for Supply Chain and Brand Trust at McDonald's UK & Ireland talks to Daisy about how it felt to shut down McDonald's - and the important work that went on behind the scenes so that food did not go to waste. This discussion has it all: how to be a responsible member of a supply chain, the difficulties involved in quantifying trust, and even a cameo by Brexit. Beth shared some powerful reminders that are useful no matter which sector you work in: That doing the righ...
How McDonald's repurposed 26,000 eggs
March 30, 2021 00:00 - 36 minutes - 24.8 MBBeth Hart, Vice President for Supply Chain and Brand Trust at McDonald's UK & Ireland talks to Daisy about how it felt to shut down McDonald's - and the important work that went on behind the scenes so that food did not go to waste. This discussion has it all: how to be a responsible member of a supply chain, the difficulties involved in quantifying trust, and even a cameo by Brexit. Beth shared some powerful reminders that are useful no matter which sector you work in: That doing the righ...
Asda: Communicating for a supermarket during a global pandemic
March 16, 2021 02:00 - 34 minutes - 21.9 MBChris Lowe, Senior Director of Corporate Affairs at Asda talks to Daisy about what happens at a supermarket when a global pandemic hits, how Covid has changed his relationships with MPs, and the innovations he'll be keeping when the pandemic is over. Key takeaways include: First, be realistic. In many situations the chances of your organization pleasing 100% of your stakeholders may be zero. So how else can you judge success? Are there better indicators that you can use to understand perf...
How it felt to work at Zoom in 2020
March 02, 2021 06:00 - 28 minutes - 18.8 MBCharlotte Holloway, UK&I Government Relations Director at Zoom talks to Daisy about joining a company that is growing at an extraordinary pace, what happens when Prime Ministers use your product and the importance of agency support. Key takeaways include: Growing fast is hard but exciting and that communication is key to mitigating any growing pains – that puts an extra burden on us as reputation professionals but also gives us an exciting role to play You can’t tell the positive stories...
Why everybody hates the financial sector
October 20, 2020 00:00 - 33 minutes - 22.8 MBRebecca Park, Managing Director of Corporate Affairs at UK Finance talks to Daisy about the real role of communications professionals, why working in an industry body is more interesting that you might think and, of course, why everybody hates bankers. She also dispenses some excellent advice, including: One of the most valuable roles we can play is to be the person in the room who identifies and manages risk. Building reputation isn't about talking to your customers about trust. Instea...
Why everybody hates Centrica
October 06, 2020 00:00 - 21 minutes - 15.1 MBNick Baird, Corporate Affairs Director at Centrica talks to Daisy about how important (and challenging!) it is for businesses to partner positively with government. We discuss how big corporates can speak authentically about climate change and community, and the challenge of communicating about big topics when you are in the midst of constant reorganisations. We also discuss: Why he moved from government to the private sector and how they differ The interaction between climate change pol...
Why everybody says sorry too much and how to stop
September 22, 2020 00:00 - 31 minutes - 16.8 MBSean O'Meara, founder of Essential Content, publicist and co-author of The Apology Impulse, tells Daisy how the business world ruined sorry and why we can't stop saying it. We talk about why you should think twice before apologising, how to avoid making an awful apology, and what the best apologies include. With lots of horrifying examples and practical tips thrown in. The main lessons?: Stop making promises that you can’t keep Have a plan for when things go wrong – not just a full blow...
Why corporate reputation needs to learn from politics
September 08, 2020 00:00 - 27 minutes - 15.3 MBJames Frayne, co-founder of Public First, campaign strategist and author of corporate communications primer Meet the People, tells me why no organisation can truly avoid politics these days - no matter how much they may wish to. We talk about what that means for your communications strategy, how you should structure a communications team, and what to make of the whole 'purpose thing'. The main lessons?: Integrate all of your comms teams under one leader and one strategy Prepare for ba...
Corporate reputation and the Black Lives Matter movement
August 25, 2020 00:00 - 42 minutes - 29.2 MBSomething a little bit different from our usual format. I recorded the first episode of this series - covering diversity and corporate reputation - before George Floyd was killed, catapulting the Black Lives Matters movement into a much wider audience. And so, we talked about the importance of diversity for corporate reputation but we didn’t discuss recent events. It is now three months later and I have brought together three guests, each with a different area of expertise: social media; div...
Why does data matter to corporate reputation?
August 11, 2020 00:00 - 31 minutes - 21.9 MBIn this episode we look at data use, misuse and abuse. Is data morally neutral? Can there be such a thing as too much data? I’ll answer these questions, explore how data capitalism is shaping our world – for better and worse – then take you on a brief gallop through the politics of algorithms and data breaches. To tell you more, I'm joined by three excellent guests: Hellen Beveridge, Privacy Lead at Data Oversight Rachel Williams, Research Director at Populus, and Line Kristensen, from ...
Why everybody thinks the government hates them
July 28, 2020 00:00 - 23 minutes - 16.3 MBMark MacGregor from Stonehaven tells me how every company he has ever worked with feels victimised by the government and explains what reputation professionals have to learn from the Conservative Party and from tobacco companies. We talk about how trust in companies has taken a dive in recent years, why that might be and what companies can do to buck that trend and reap the rewards. The main takeway: if you don't do anything, nothing will change. Find all of our episodes - and full transc...
Why investors care about reputation
July 14, 2020 00:00 - 24 minutes - 16.9 MBInvestors play a major part in the success of plenty of businesses. For some companies the relationship with investors will be direct and personal, others are mediated by the stock market and media. All are impacted by the reputation of the company. How so? Surely professional investors only care about the hard numbers in the business case? But investment is about far more than just the numbers – Investors need to trust the people running the company and the strategy they have laid out, an...
Why everybody hates the property sector
June 28, 2020 23:00 - 21 minutes - 15.1 MBGhislaine Halpenny from the British Property Federation explains why everybody hates the property industry: they are seen as big, pinstripe-suited, Bentley-driving, cigar-smoking men. As well as issues with diversity, the sector has struggled to articulate the social and environmental value that it adds. We dive into all of this, talk about the role that an industry association can play in improving the reputation of a sector, and the discuss why investor and member reactions to the Covid-19...
Why diversity matters to corporate reputation
June 16, 2020 09:00 - 25 minutes - 17.7 MBDiversity and inclusion policies have made headlines over the past few weeks as organisations respond to the protests following the death of George Floyd. In this episode we step away from the important social arguments for equality and inclusion and instead take a commercial view: how does diversity impact reputation and, in turn, my bottom line? A lack of diversity harms your organisation’s reputation in two ways: because you appear to lack diversity and therefore can be accused of unequa...
Trailer
June 11, 2020 08:00 - 54 seconds - 672 KBAre you responsible for the way people think, feel and talk about your organisation? Does it sometimes feel as if everybody hates you? You are not alone! Why everybody hates you is a new podcast launching on 16th June 2020, an audio support group for reputation professionals. Join me, reputation coach Daisy Powell-Chandler, for episodes that summarise the answers on important topics such as diversity, climate change and governance, as well as interviews with people who are just like you ...