016: Conscientious compromises and building a thoughtful product business with Nicole Najafi of Industry Standard

Get to know Nicole Najafi, founder of Industry Standard,
a direct to consumer denim brand founded
by Nicole Najafi to deliver premium quality (the industry
standard…) denim without a higher price point. Industry Standard
jeans are designed in New York and made in the denim district of
LA, using Cone Denim from North Carolina. Rita & Nicole talk about the process of
launching Industry Standard when coming from a digital marketing
background, the conscientious compromises we make every day, and
about focusing on real, thoughtful products – and
relationships – while building your
business.