Kent Kruse, DVM joins us for a "don't miss" episode of "Why Do Pets Matter". Kent is a retired small animal veterinarian, management software creator for the veterinary industry, and an authority on pet insurance. We're talking about the human-animal bond and why pet insurance is so important for your pet and you. 

Kent explains the different kinds of pet insurance, how to shop for the best pet insurance policy for you and your pet, and what to expect when you use your pet's insurance at the vet. 

He also talks about how vets can help their human clients understand the value of pet insurance and some ways to effectively recommend pet insurance to their clients. 


About Kent Kruse, DVM

As a former practicing veterinarian, Kent recognizes that veterinarians are often stymied both ethically and economically by their client's inability to pay for required medical care because of the lack of the necessary discretionary cash.


Because of the lack of funds, pets are too often euthanized, the human-animal bond ruptured, and revenue opportunities are lost. 


For the past 19 years, it has been Kent's passion to help veterinarians understand the value of pet health insurance, and to advise them how to evaluate available products to recommend to their clients.