![Why Didn't I Think of That?® artwork](https://is3-ssl.mzstatic.com/image/thumb/Podcasts113/v4/a9/e7/52/a9e7522a-4b9e-6082-1ab8-69873b8b564b/mza_17567076083382385424.jpg/100x100bb.jpg)
Amazing Cosmetics
Why Didn't I Think of That?®
English - April 23, 2020 08:00 - 28 minutes - 26.2 MBEntrepreneurship Business History male entrepreneurs female entrepreneurs business history entrepreneurs startup business origin story Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Next Episode: Brain Sentry
It began over an exercise bike. That’s where dissatisfaction with a makeup ingredient inspired two friends to launch a new cosmetics business. A company whose reach quickly extended beyond their Illinois hometown. A chance encounter with a Hollywood make-up artist was key to their early success. Within six months celebrities Nicole Kidman, Drew Barrymore, Cindy Crawford, and Madonna were asking for their product by name. Bob Smith interviews Amazing Cosmetics founders Lisa Thurman and Sue Katz and their brand manager Sandy Incardona.