Mike Bertulfo was one of NS4L's very first Vespa customers! Collin and Mike first met around 2011 when Mike was in grad school and upon graduating, he moved to Dallas. Not too long after Mike found himself in Washington D.C. and discovered our podcast.


Mike first started listening to WHOA GNV on his long commutes in D.C. and in July of 2018 dropped Collin a note saying that he was excited to hear about all the great things in Gainesville! The podcast influenced a decision by he and his wife Michelle, to move back to Gainesville, FL to be closer to family and start a new company Women’s Lift Lab. Hear about this transition, the purpose behind his new company, and how he’s leveraged his Instagram influence to drive income for his business. Enjoy!




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