Leveraging TikTok to Build a Mortgage Business with Joe Hancock The Digital Mortgage Guy

Joe Hancock, the Digital Mortgage Guy, caught our attention on social media! It was from Tik Tok, a “social media platform for kids.”  We’ve seen this time and time again, where a new social media platform emerges and people wait and wait and wait to jump on board because their audience isn’t on the platform.

However, Joe has a new strategy: utilize the latest platform, establish a presence, then EXPORT the content to other platforms where his audience is already engaged. Guess what? It’s working! Hear how Joe is building a brand for himself and for business in this very interesting episode!

7:43 Give us your story and what brought you to Gainesville.

11:44 This business is just now about to get into the digital platforms.

18:38 My original strategy was “I want to get to the bigger companies and work my way up.”

21:20 Can you tell us why you picked up the (TikTok) platform and what’s happened since?

27:16 TikTok platform ease of use and fundamentals.

31:32 Walk me through your process and what you tell to the naysayers.

35:31 I didn’t want it all to be business.

40:18 [What] I got out of the comments, is the public’s perception of mortgage.

44:03 What do other people think of you doing this?

52:22 My strategy is to try to be a leader on it.

57:33 What advice would you tell someone to get started on this app?

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John Hancock Union Home Mortgage

https://www.unionhomemortgage.com/jhancock

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https://www.instagram.com/unionhomemortgage/

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