The Beams are the First Family of Bourbon, and
the torch has officially been passed at Jim Beam. Each bottle has
pictures of the six generations of Beam family members who have led the
distillery. This week, a new label was unveiled with the latest
patriarch of the Beams, Fred Noe...who joins his late father, Booker
Noe, and the rest of the family. We'll hear from Fred and more as
Kentucky celebrates Bourbon Festival week in Bardstown.



The Beams are the First Family of Bourbon, and
the torch has officially been passed at Jim Beam. Each bottle has
pictures of the six generations of Beam family members who have led the
distillery. This week, a new label was unveiled with the latest
patriarch of the Beams, Fred Noe...who joins his late father, Booker
Noe, and the rest of the family. We'll hear from Fred and more as
Kentucky celebrates Bourbon Festival week in Bardstown.