In a world where branding has become paramount in the promotion of people and products, certain brands have slipped from our vernacular, or have taken on new roles.

Long ago, the saloon was much more than just the domain of cowboys and gunfighters in the Old West. But for some reason, the name disappeared. It's time to delve into the history of the concept and find out...whatever happened to the old time saloon?

For more Whiskey Lore Stories, check out the new book The Lost History of Tennessee Whiskey by Drew Hannush. It's available at your favorite online bookseller or at Whiskey-Lore.com/audio