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Why You Can't Talk to Gen Z the Way You Used To - Where We Buy #152
Where We Buy: Retail Real Estate with James Cook
English - July 17, 2020 14:25 - 20 minutes - 19.3 MB - ★★★★★ - 66 ratingsMarketing Business News Business News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
With missed graduations, off-limits in-person social activities and meager work opportunities, young people have it bad in the COVID-19 crisis. Jasmine Glasheen explains how Gen Z sees the world and the new way that brands and retailers will need to communicate with them. She is a frequent contributor to The Robin Report, Retail Minded and many other publications. Her recent articles include A Mental Health Crisis: Gen Z and Coronavirus and Millennial and Gen Z Trust in a Newly Reopened World.
James Cook is the director of retail research in the Americas for JLL.
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