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Which Retailers are Sleighing Holiday? - Where We Buy #128
Where We Buy: Retail Real Estate with James Cook
English - December 19, 2019 15:48 - 29 minutes - 26.6 MB - ★★★★★ - 66 ratingsMarketing Business News Business News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Emily Albright Miller reveals the holiday marketing strategies of the nation's top retailers. She talks about which brand was out earliest with its holiday marketing campaign, retailer gift guides, the rise of the advent calendar as marketing gimmick, the popularity of family jammies and more.
See all the holiday coverage at: https://www.bigredrooster.com/holiday-2019/
Emily Albright Miller is VP, Strategy & Insights at Big Red Rooster, a JLL company.
James Cook is the director of retail research in the Americas for JLL.
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Read more retail research here: http://www.us.jll.com/retail
Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.