Where We Buy: Retail Real Estate with James Cook artwork

How Much Consumer Data Do Retailers Really Need? (with Sucharita Kodali) - Where We Buy #62

Where We Buy: Retail Real Estate with James Cook

English - April 12, 2018 04:00 - 16 minutes - 13.3 MB - ★★★★★ - 66 ratings
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Forrester analyst Sucharita Kodali thinks that many retailers are putting too much emphasis on collecting and analyzing an ever-growing list of consumer data points, when they should be focusing on old-fashioned retailing techniques.

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James Cook is the director of retail research in the Americas for JLL.

Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

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