Building Stores for the Future (with Jean-Pierre Lacroix) - Where We Buy #49
Where We Buy: Retail Real Estate with James Cook
English - November 30, 2017 16:22 - 24 minutes - 19.7 MB - ★★★★★ - 66 ratingsMarketing Business News Business News Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Extreme Holiday Shopping - Where We Buy #48
Jean-Pierre "JP" Lacroix of Shikatani Lacroix Design shows how technology has blurred the lines between the physical and digital world, both in the store and in the retail design process.
The firm uses VR tools to do fast iterative design of retail environments and test them with customers. A digital shoe display knows which pair of Adidas one is examining in the store and displays relevant info. A hip redesign of the urban Toronto flagship of the Canadian casual chain Boston Pizza with an eye to creating an enviable sports fan experience.Subscribe: Apple Podcasts | Android
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James Cook is the director of retail research in the Americas for JLL.
Theme music is Little Lily Swing by Tri-Tachyon under Creative Commons 4.0 license.