#49 Peter Taunton

Peter Taunton is a pioneer in the fitness industry. In 2003, he had a vision for Snap Fitness: to create an affordable, 24-7, results and value driven gym concept that was differentiated from the impersonal, expensive big box experience. Today there are Snap Fitness franchises open or in development in 2500 locations in 26 countries.
Over the years, he has acquired or founded several brands to round out the consumer fitness experience: 9Round, Farrell’s, YogaFit, STEELE Fitness, Fitness On Demand. Together with the Snap Fitness brand they comprise one of the world’s largest wellness franchise organizations with over 6000 locations open or in development across multiple brands serving 165 million workouts and counting. On this episode, Peter opens up not just about his business successes, but also his personal life, and how having a net worth of over $100m+ can't buy you love or happiness.