Today Greg is joined by Austin Lieberman, an investor and content creator. In this episode, Greg and Austin talk about how to optimize YouTube content for creators at every level and why you don't need a massive audience to get the most upside.

►►Subscribe to Greg's weekly newsletter for insights on community,
creators and commerce.You'll also find out when new and exclusive
episodes come out from Where it Happens. And it's totally free.

https://latecheckout.substack.com

FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg

LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Austin Lieberman:
https://www.youtube.com/channel/UCLIFOsNlHA7ZjTrJDb2WQcw
https://twitter.com/LiebermanAustin

SHOW NOTES:
0:00 - Intro
3:48 - Why you should care about YouTube growth
15:42 - Figure out what works (and double-down)
25:04 - Subscribers: Ask who not how many
32:35 - Your videos are your product


Twitter Mentions