Building Big Businesses with Creators with Emily Herrera
The Startup Ideas Podcast
English - December 29, 2022 15:46 - 57 minutes - 52.6 MB - ★★★★★ - 140 ratingsTechnology Business Entrepreneurship entrepreneur business business ideas Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today, Greg is joined by Em Herrera, an investor at Night Ventures. In this conversation, Greg and Em talk about how content creators and startups can amplify each other through partnerships.
►►Subscribe to Greg's weekly newsletter for insights on community,
creators and commerce.You'll also find out when new and exclusive
episodes come out from Where it Happens. And it's totally free.
https://latecheckout.substack.com
FIND ME ON SOCIAL:
Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
TikTok: https://tiktok.com/@gregisenberg
LINKS FOR THIS EPISODE:
Production Team:
https://www.bigoceanpodcasting.com
Emily Herrera:
https://twitter.com/emilyhxrrera
https://www.emilyherrera.com/
SHOW NOTES:
0:00 - Intro
4:14 - How creators can partner with VCs
14:04 - How Dunbar's Number applies to communities (Isenberg's Number)
16:28 - How creators can connect with younger audiences
30:50 - Should everyone be a part-time creator?
37:11 - The four types of creator businesses
52:30 - Compensation models for creator partnerships