Entrepreneur Helps Women Producers Connect to Markets and Increase Incomes with Comfort Adjahoe-Jennings S2 Ep.11

WHERE’S THE FUNDING?

English - June 16, 2021 10:18 - 40 minutes - 2.39 KB
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Previous Episode: S2 Ep.10: How SayeTech is Mechanizing Solutions for Africa’s Smallholder Farmers with Jeffrey Appiagyei

Next Episode: S2 Ep. 12: How Future Females Invest is Closing the Financing Gap for African Women with Torera Abiola and Aysha Tegally

Comfort Adjahoe-Jennings is an entrepreneur in Ghana and CEO of the fair trade social enterprise, Ele Agbe Co. that works with shea butter producers and recycled glass bead jewelry artisans to find markets for their products. Ele Agbe produces a variety of body creams, soaps, lotion bars, body oils, and lip balms from shea butter that are exported to the US, UK, Canadian and Japanese markets. Comfort is also the President of the African Women's Entrepreneurship Program, (AWEP) West Africa Region platform and the immediate past President of Africa Women's Entrepreneurship Program, Ghana Chapter.

Key interview highlights:

Supporting women (especially at the grassroots) is key in every aspect because women invest to make sure that their families are supported.
AWEPGhana has 100 members composed of professional women and entrepreneurs who work with other women to build their capacity. AWEP is in 13 countries across the West Africa region. Marketing and packaging are major challenges to product-based entrepreneurs in Africa. Local solutions are needed to solve the quality packaging problem.
The certification (organic, fair trade, etc.) process for entering international markets is also a major challenge. Financing qualification criteria are often a barrier to women accessing business financing. Quality work or product speaks for itself and brings you more customers.

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