WHERE BRAINS MEET BEAUTY™ | The Agony and the Ecstasy of Watching Your Baby—aka Your Business—Grow Up: Sasha Plavsic, Founder, ILIA Beauty

WHERE BRAINS MEET BEAUTY

English - March 25, 2020 13:00 - 71.6 MB - ★★★★ - 53 ratings
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Previous Episode: Episode 144, Amy Carra, Sr. Director of Brand Innovation, Universal Beauty Products, Inc. - The Best of Both: An Entrepreneur within an Established Company | WHERE BRAINS MEET BEAUTY®

Next Episode: WHERE BRAINS MEET BEAUTY™ | Hand in Hand, Pursuing Two Dreams at Once: Deborah Lippmann, celebrity manicurist and Founder, Deborah Lippmann

Listen in as Sasha Plavsic, founder of ILIA Beauty, confesses how difficult it was to rebrand the business she had conceived and given birth to nine years ago. It was time for the update, for sure, but it also involved letting go of a lot of her past…and it felt like losing an old friend. You’ll want to hear Sasha discuss this painful but necessary part of growing a business and how she’s getting comfortable with the next phase of her “baby’s” journey.

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