Episode 223, Yanghee Paik, CEO and Co-Founder of Rael - From K-Pop to K-Beauty: The Journey of an Accidental Entrepreneur | WHERE BRAINS MEET BEAUTY®

As a young girl living in Korea, Yanghee Paik dreamt of becoming a K-pop star. As time went on, she discovered she also had a love for business. Yanghee eventually found a job that fulfilled both aspirations as an entertainment executive at Disney. She enjoyed her position there, but it wasn’t until she had lunch with her now co-founder that she realized it was time to change her career path. The topic of discussion was how difficult it was to find natural and organic feminine care products. After much research, Yanghee and her co-founder realized that the feminine care industry was dominated by big brands that offered no options for high-quality, high-performing, sustainable feminine care products. And that is how her company Rael came to be! In this episode of Where Brains Meet Beauty, we discuss how Yanghee integrated South Korean technology to differentiate Rael from other brands, what she learned from working at Disney and how that has helped her, how Rael is expanding, and so much more!