Episode 127, Sue Nabi, Orveda Skincare, Founder and CEO - Look Beyond the Numbers of Instagram Likes and Always Listen | WHERE BRAINS MEET BEAUTY®

When Sue Nabi left her position as worldwide president of L’Oreal and Lancôme to start her Orveda Skincare line, one key question kept popping into her head, a question she had never really thought about in the C suite of one of the world’s largest beauty companies: do millions of Instagram likes actually translate into sales? As she grows Orveda, she’s looking for the answer. She knows one thing: people in business are becoming number obsessed. She looks for meaning in those numbers…how many products have been sold…how many products are people buying again…and, most importantly, what customers like (or don’t like) about the products they are buying. Sue is constantly applying her corporate experience to her own business but in a much more personal way, remembering one especially crucial lesson from her early days as a brand manager peddling L’Oreal products door to door: keep listening and your customers will tell you what they want. Sue shares other wisdom from her dazzling career in beauty in our full WBMB conversation. Don’t miss this episode!

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