How To Get Brand Partnerships & Develop Artist Relationships with Bryce Carr (Fender)

Where Are All My Friends | Discovering Creative Careers with Inspiring Entrepreneurs

English - February 08, 2021 08:00 - 1 hour - 75.9 MB - ★★★★★ - 245 ratings
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Bryce Carr is the Director of Artist Marketing at Fender Musical Instruments Corporation. He joins us this week to share some tips and tricks on working with brands in the musical instrument space and to share some thoughts on brand partnerships.

In addition we talk about Fender as a brand and some of the incredible things they’ve been focused on lately.

Bryce provided so much value in this one! If you got something out of it, please do us the biggest favor and share it with a friend that would enjoy it as well!

Timestamps:

0:00 - Intro / Who you are and what you do

4:35 - Bryce’s backstory and early days

8:00 - Working at Ultimate Ears

14:20 - Working at Bandsintown

19:10 - Going back to USC for his MBA

21:05 - Is college worth it?

24:50 - Going to work for Fender

27:50 - How does an artist develop a relationship with Fender?

38:50 - Fender’s goal to elevate their artists by telling authentic stories

44:20 - Fender’s focus on diversity

49:05 - Where do you see the future of music going?

55:10 - Fender’s ethos is incredible

1:01:20 - How to get in touch with Bryce

Bryce Carr: @brycebcarr

Fender: @fender

Andrew Cramb: @andrew_ftw

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