How To Create GREAT Brand Strategy with Micah Heykoop (Another Brand Studio)
Where Are All My Friends | Discovering Creative Careers with Inspiring Entrepreneurs
English - November 07, 2022 12:00 - 1 hour - 73 MB - ★★★★★ - 245 ratingsMusic Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Micah Heykoop is the Managing Director and a partner at the brand studio "Another". He's also a co-founder of the agency Candid Network. In this episode he shares a ton of knowledge on how to define purpose and meaning in your brand identity, how to create strong brand strategy, and the importance of defining the "why" in any project. I learned a TON in this episode and hope you do too.
If you find this one helpful, do us a massive favor and share it online or with a friend!
Chapters:
3:50 - Who is Micah Heykoop
5:44 - His Day to Day
9:14:- Defining the Why
12:04 - Finding the Why
19:18 - College & Working at Toms
27:24 - Miyagi Moment to Tradeshows
30:48 - Leveling Up in Toms
37:50 - Leaving Toms & Going to Matte Black
45:42 - Agencies & Branding
59:21 - Purpose & Meaning in Your Brand
1:00:34 - Strong Brand Identity
1:03:54 - Strategy vs Tactics
1:10:24 - Having GREAT Brand Strategy
1:15:55 - Candid Network & Another
Micah Heykoop: @micahheykoop
Another: @only__another
Candid: @_candidnetwork_
Andrew Cramb: @andrew_ftw
Produced & Edited by - Deanna Elise: @deannaelxse
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