John Herrera is brand building entrepreneur who works with streetwear brands such as Fatlace, illest, and many others with a focus on e-commerce and licensing. 


Outside of his work, his passion is teaching people how to become successful in life.  His early roots are in music, where he was a massively successful DJ and club promoter selling out 20,000+ venues and throwing some of the craziest parties the Philippines had seen!


He joins us this week not only to tell his story, but to share some extremely helpful and actionable steps to use to improve mindset and focus our energy to start achieving our big picture goals.




Timestamps: 


0:00 - Intro


4:30 - Who you are and what you do


6:30 - Growing up in Manilla, moving to LA as a kid, and finding music & DJ’ing


12:40 - Learning about goal setting & the law of attraction for the first time


15:10 - Starting as a promoter in the Philippines and blowing up


19:30 - Finding inspiration in music from VH1 documentaries, DVDs and magazines from the US.


22:00 - Building a network, then booking massive DJs and celebrities


25:10 - What made you pivot into fashion and streetwear after having so much success in music?


27:10 - What was the most surreal moment in your career in music?


28:30 - Becoming very interested in fashion and streetwear then becoming deeply rooted in it.


32:30 - Opening up a streetwear store in Manilla (Grey One Social)


33:20 - Meeting and working with Marc Arcenal from illest and Fatlace


34:10 - How Jon became the plug in both fashion and music in Manilla


39:00 - Being coached by the legendary Kevion Stirdivant and how much of a positive impact he’s made on both of our lives


45:50 - Finding our limiting beliefs, pushing past them, and the great success we can have


49:50 - The law of attraction and the magic of using your imagination


53:00 - Helping others become more successful and how rewarding it can be


54:15 - Actionable steps to start goal setting TODAY


57:00 - How do you get out of a funk?


1:03:30 - How do you set your goals and how specific are they?


1:11:00 - Working in music again and mentoring artists


1:14:00 - Where can everybody find you?




If you liked this episode, do us a massive favor and share it with a friend that would like it!




I'm @andrew_ftw and he's @limitlessjon