Marketing in Music is about Storytelling

Today's episode is about marketing and how you can use your authentic story to create a really tight knit community of fans who buy everything you put out. Connecting with your fans on a deeper level means being vulnerable about the things you've learned, the mistakes you've made, and how you've changed throughout your life. For the first time, I share parts of my story that lead me to where I am today. Music marketing starts with vulnerability, so click play on this episode if you want to learn how to be more open with your fans or clients while building your business. 

Key moments: 

04:58 - The magic in the human element

07:25 - Examples of authentic storytelling

12:34 - The bad things that happen to you do not define you

20:42 - Storytelling on stage and in songwriting

25:14 - Using your story to build your fanbase - the 1000 True Fans Theory

29:23 - How to use a digital marketing funnel in music

35:44 - Creating customer avatars for your 1000 true fans

Resources from this episode: 

Brene Brown Ted Talk on The Power of Vulnerability: https://youtu.be/iCvmsMzlF7o

Cyper PR - How to Identify Your Ideal Fan: https://www.cyberprmusic.com/ultimate-fan/

The Marketing Funnel: https://stephbelcher.com/marketing-funnel

How to Reach Us: 

Support the podcast by joining our Patreon community. Check it out at patreon.com/whensongsmeanbusiness

Follow WSMB on Instagram: instagram.com/whensongsmeanbusiness

Join our Facebook Group: facebook.com/groups/whensongsmeanbusiness

Learn more about Steph at stephbelcher.com

If you want to help us out without a financial commitment, please share this episode and rate us on Apple or Spotify.