When It Worked Podcast WWTBAM - Gee Ranasinha

About Gee Ranasinha

Looking for a Marketing Bro™ with 500K (bot) followers? Want to see my IG feed of me crouching in front of a Lambo my dad borrowed from the dealership? Sorry, you're in the wrong place.

I've been working in marketing for over two decades. I know the difference between 'Marketing' and 'Promotion', or 'ESOV' and 'TAM'. How come? Because I've been teaching that sh!t for a decade.

As well as running an award-winning marketing agency for the past 16 years, I'm Adjunct Professor at 2 business schools, teaching marketing and behavioral science to final-year MBA students.

I talk about why much of what passes for marketing fails today, what it takes to move the needle, and the importance of understanding customer behavior when designing positioning and messaging (especially in the time of AI).

https://kexino.com/
https://www.linkedin.com/in/ranasinha/
https://www.facebook.com/KEXINO
https://www.linkedin.com/in/ranasinha/
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Collabpalooza Solopreneur Automation Summit
https://collabpalooza.com
When It Worked Podcast
https://getoffthedamnphone.com/podcast

00:00:00
Host Julian Leahy
00:01:20
Disney Cinderella Fairy Godmother Turns Pumpkin Into Carriage
00:04:38
Split 50 50, Yes, Lock In Final, Inhale,
00:08:30
Ilms Special Effects For Batman V Superman Dawn Of Justice
00:09:11
George Lucas Founded Pixar, Sold To Steve Jobs
00:12:08
Three Bees In A Row
00:12:38
Maria Gets Its Name From A Phrase Meaning Praise The Lord
00:14:06
Answer Jane Austen, 1598, Carrie Diaries
00:15:12
Jane Austen, Candace Bushnell, Michael Jackson
00:16:26
Kid Rock I Didnt Do Thriller
00:18:00
Recommend Two Possibles For Due Real Or Head Scratcher
00:18:39
Shoes And Lifelines
00:20:18
Google Batas Cubanas Times Up
00:24:20
Curds And Muffins Snacks Created During Culinary Process
00:25:17
Cheese Eating Vs Chunk Size
00:25:53
Hyper Trichosis Hairy, Expensive Medical Condition
00:26:58
Gorilla Vs Werewolf For 1,000,000 Windfall
00:28:40
Marketing Bros Bullshit, No Need, Easy Money
00:30:11
Do Diligence On Marketing Providers
00:32:50
Australian Bogans Teaming Up With Spiders
00:34:25
Check Toilet Seat Before Sitting Down
00:35:46
Market Orientation And Product Development
00:36:37
Great Marketing Uses Quantitative, Nps Based, Qualitative Analysis
00:37:52
Websites Bombarded With Interstitials
00:39:12
Competing For Customers Leads To Lost Revenue
00:40:07
Customer Journey Analytics Helps Businesses Retain Customers
00:40:30
Klexino Works With Real Startups
00:41:24
Small Business Turnover And Growth Trends
00:43:40
Ai Saves Money, But Creates Mediocre Work
00:47:27
Get In Touch With G Via Email Or Phone
00:48:20
Long Process, No Quick Fixes
00:48:38
Selling The Right Services, Taking Time