Ray Kerins, SVP & Head of Communications of Government Relations & Policy, Bayer US: Being Authentic
The Real Chemistry Podcast
English - March 29, 2018 20:06 - 24 minutes - ★★★★★ - 22 ratingsBusiness marketing communications leadership content creation engagement business entrpreneurialship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Black Pistol Fire: Economics, The Great White North, and Rock & Roll
In today’s world, authenticity cannot simply be a buzzword within your company’s mission statement, it must permeate every aspect of your business. On this week’s episode Ray Kerins discusses how Bayer has remained authentic through various initiatives, why authenticity matters to stakeholders, and of course, his collegiate cheerleading career.