S1 Ep2: Ronnie Elkus

In today’s episode, we will be hearing from Ronnie Elkus, the best-dressed Metro-Detroiter with the biggest heart. At the ripe age of 21, Ronnie opened up “The Shirt Box,” a men’s clothing and accessories store.  After 38 years of running the “Cheers” of men’s retail, Ronnie sits down to share the ups and downs of his colorful journey, how he turned customers into lifelong friends, and important lessons he learned along the way. This episode is in loving memory of Rod Brown, a dear friend, and former co-owner of The Shirt Box.