94. The Role of Lead Generation in Building a Successful Speaking Career

When you have a story to tell and a dream to share, starting a speaking career is a logical step. The thing is, many people sell the dream of being a sought-after speaker, but not many of them are willing to match the right people to the right job and consistently generate leads.  

 In this episode of What's Working Now? Katie welcomes Aaron Golub and Joe Johnston, Co-Founders of InitiateConnection.com; they are both exceptional speakers and entrepreneurs who dedicated their efforts to helping speakers get the best value for their skills. 

 Key Takeaways from this episode:

Things people do wrong when building a speaking career.Sources of client acquisitions and booking schedules.Effectives tools in cold outreach and sourcing emails.Optimize, Systemize, Automate, Delegate, and repeatTrends in messages and topics for speakers.

About Aaron Golub:

 Aaron Golub is a keynote speaker as well as a Co-Founder of Initiate Connections. Aaron creates pathways for individuals, companies, conferences, sports teams, and schools around the world to push boundaries and accomplish their goals. Aaron became the first legally blind athlete to play football in a division 1 game when he was at Tulane University. He was a captain his senior year and went on to become an NFL free agent. Aaron now helps speakers become consistently booked and paid.

 
Connect with Aaron Golub:

Website: https://initiateconnections.com/

LinkedIn: https://www.linkedin.com/in/aaron-golub-33b22aa8/

Twitter: https://twitter.com/aaronjgolub

Instagram: https://www.instagram.com/aaronjgolub/?hl=en

 

 About Joe Johnston:

 Joe Johnston is an engaging and insightful professional speaker, agent, and coach. His expertise in the areas of personal development, wellness, and optimization make him a highly sought-after transformational speaker for college and corporate audiences. He is the author of ‘The M.I.I. Human Optimization Plan: 64 Days of Motivational, Inspirational, and Informational Quotes,’ his company’s flagship book of quotes which motivates, inspires, and informs its readers to go out and create the life of their dreams. Since 2019, Joe has delivered over 30 programs, worked with prestigious universities and organizations, and represented and booked dozens of expert professional speakers to stages across the nation to transform and optimize the lives of audience members.

 Connect with Joe Johnston:

Website: https://initiateconnections.com/

LinkedIn: https://www.linkedin.com/in/joejohnston28/

 About Katie Richardson: 

Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker.

 
To connect with Katie:&