Mara Hoffman: Letting It Go to Let it Grow

We greatly admire New York-based fashion designer, Mara Hoffman. Her designs and principles stand out in a sea of homogeneity and “buy more” culture. The former dancer studied at Parsons School of Design in New York and London’s Central Saint Martins College. She was “discovered” by Sex and the City stylist, Patricia Field, who sold Mara’s samples in her shop. We sat down with Mara in her 6th Avenue studio to talk getting comfortable with change by facing our mortality, not being too attached to the identities we create for ourselves, and how we have to work for our happiness. We discovered why she’s not actually that passionate about the fashion industry because “it can make people feel kind of lousy...it's completely warped our sense of consuming, in that we ‘need’ all this stuff that we don't need.” Ultimately, Mara’s message is to “let it go to let it grow...Imagine holding a seed in a clenched fist...It's really hard to let things go but that's where the growth is; it's on that other side.”