Kathleen Hessert: Founder of We R Gen Z
What's The Word?
English - September 21, 2019 19:00 - 47 minutes - 42.3 MB - ★★★★★ - 9 ratingsEntrepreneurship Business business inspiration careers travel sports social media live streaming intuition Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Kathleen Hessert is the Founder of We R Gen Z
WeRGenZ was born out of the disregard and void of understanding of an entire generation.
WeRGenZ started polling a dozen students from the magnate school, Northwest School of the Arts in Charlotte, NC. It quickly quickly expanded to include educational pathways in eight very diverse district high schools. During the 2017-18 school year WeRGenZ was officially incorporated into the CTE (Career Technical Education) marketing pathway and now 16 high schools.
It provides brands, media, researchers, educators and others, authentic and candid insight into meaningful issues (large and small) that shape the world today. The What’s Hot, What’s Not Panel of pop culture experts can help brands anticipate and decipher trends in the making and those that have begun to fade, enabling greater accuracy and authenticity behind brand strategies, tactics and campaigns
Prior to this, Kathleen spent three decades helping sports brands like media giants ESPN, and Fox Sports build their reputations and fan bases.
She recognized and harnessed the power and influence of social media as a new communication channel and in 2007, launched NBA great, Shaquille O’Neal on Twitter helping take the now global platform mainstream.
Website: www.wergenz.com
Twitter: @WeRGenZ
Instagram: @WeRGenZ
Facebook: WeRGenZ