Brandon Rhoten is the current CMO of Potbelly Sandwich Works and previous CMO of Papa Johns, as well as the VP of Marketing for Wendy's. Brandon put together the social and digital team at Wendy's that led to its viral success, and is an expert in developing brand voices on social media. In our conversation we talked about his industry experience, our shared perspectives on the social landscape, brand voices on Twitter, online content creators, and more. Enjoy!

Follow Brandon on Twitter at @brhoten