Scott Jenkins How Can Sports Lead a Cultural Shift Toward American Purpose?

Since accelerated progress toward American Purpose will require a cultural shift, America’s passion for sport at all levels provides a huge opportunity to harness its power to make that shift.  In this episode we talk with Scott Jenkins who has managed numerous professional sports stadiums across America who also leads the Green Sports Alliance, a collaboration of teams and leagues working to have sports lead that cultural shift.  Listen to Scott’s story about the emerging opportunity that sports presents, the early progress, the importance of sustainability science, the threat of greenwashing, and how consumers and youth are demanding that the sports organizations make more progress sooner.