Inside The Influence Economy
What Next: TBD | Tech, power, and the future
English - December 13, 2019 10:00 - 19 minutes - ★★★★ - 224 ratingsTechnology News Tech News business interview entrepreneurship health entrepreneur politics leadership comedy news finance Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Over the past decade, the world of influencers has grown from a fringe marketing movement to a multibillion-dollar industry. Now, tactics and strategies originally developed by influencers can be found across industries, from health care to politics to higher ed.
What’s behind this meteoric rise? And why do we misunderstand a movement that Taylor Lorenz calls “a fundamental shift in society”?
Guest: Taylor Lorenz, internet culture reporter for the New York Times
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Over the past decade, the world of influencers has grown from a fringe marketing movement to a multibillion-dollar industry. Now, tactics and strategies originally developed by influencers can be found across industries, from health care to politics to higher ed.
What’s behind this meteoric rise? And why do we misunderstand a movement that Taylor Lorenz calls “a fundamental shift in society”?
Guest: Taylor Lorenz, internet culture reporter for the New York Times
Learn more about your ad choices. Visit megaphone.fm/adchoices