From a Sweet Start to Sugared Success

Join hosts Natalie Woodbridge and Mike Burke in a captivating episode as they sit down with Mira Watson, from Packing Mix - the winner of People's Choice category.  

The conversation revolves around their journey in the candy business, their unique concept of an online pick and mix candy store, and their unexpected success in winning awards. Mira shares the story of how their business started, with the mother of three boys looking for something to do and launching a virtual pick and mix candy store. The business gained rapid traction when they posted on a popular Facebook group during lockdown, resulting in a surge of orders. The challenges of manual processing during this period are discussed, along with the positive impact of COVID-19 on their business.

Mira explains the variety of candies they offer, their approach to customer engagement, and their customer base's loyalty. They discuss their participation in awards and their cautious optimism, as well as the process of applying for awards and the impact it had on their business growth. The podcast episode showcases their unique journey from a small startup to a successful online candy shop, highlighting their adaptability, customer engagement, and marketing strategies.

Join now for your portion of positive emotions and motivation to enter the awards next year.