Cracking the Code to Innovation

Join hosts Natalie Woodbridge and Mike Burke as they sit down with Colette (Cole) Campbell, the lead judge for Excellence in Innovation in the 2degrees Auckland Business Awards. Brace yourself for a conversation that unlocks the power of innovation!

Discover Cole's inspiring background and her deep-rooted passion for awards and innovation. Gain valuable insights into the true essence of innovation and its transformative impact on businesses.  During this episode, they will delve into the Excellence in Innovation category, which piques curiosity with its wide-ranging possibilities. Cole unveils what the judges seek in outstanding innovations and the recurring trends that shape the landscape.

This award celebrates excellence across products, services, systems, and even company culture. Cole shares the significance of strategic innovation, drawing a clever analogy to a game of snooker—highlighting that "we can all hit a ball in a game of snooker, but can we set it up for the next shot?" and why this is important for future success.

Packed with a wealth of tips and tricks, this episode equips listeners with the know-how to craft their own award-worthy entries. And don't miss out on the fun as Cole tackles quick-fire questions, offering a glimpse into her personality.

Whether you're aiming to conquer the Auckland Business Awards or simply seeking to unleash your business brilliance through innovation, this must-listen episode is your guide. Cole's expertise and profound insights into the ever-evolving marketplace will propel you towards success, arming you with the tools to revolutionise your industry.