From Tragedy to Triumph: Sheena's story of rebuilding after loss

To say Sheena is a remarkable woman feels like an understatement!

After a tragic loss as a teenager and 10 years of struggling through depression and anxiety, she and her sister took a leap of faith and started their business with very few resources.

As they now celebrate 15 years in business, she's here to share what went into the start of the business, how they grew it through starting their own families, and what the outlook for them looks like today.

For Sheena, her business isn't just a business. It's a family, a community and a beacon of light bringing hope and compassion to many.

This is Sheena's story.

15 years ago my sister Cortney and I embarked on an incredible journey together with the opening of our fine lingerie boutique, The Bra Lounge, in downtown Red Deer. We were inspired by the life, and death, of our Mom when we were young teens. We realized in the blink of an eye how important she had been to our family and to our community. We always wanted to own a retail business together, and when the opportunity came to get into the lingerie industry we knew that was where we needed to be - serving women just like our Mom who were the backbone to so many in their lives. 

Helping women be their best everyday by supporting them with proper fitting, high quality undergarments, while providing an empowering, beautiful place to shop and exceptional customer service has been a truly rewarding. Shopping for intimates can be an intimidating and daunting task, but the result of finding a great fit can be life changing for women. We're proud to be an established, highly sought after boutique in Central Alberta.

We have won numerous awards in quality and customer service, including being named Red Deer's Small Business of the Year in 2017. Both Cortney and I have also received leadership and entrepreneurship awards over the years. We are very proud of our little shop and team!


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CONNECT WITH SHEENA:

FACEBOOK: https://www.Facebook.com/thebralounge

INSTAGRAM: https://www.Instagram.com/thebralounge

TWITTER: https://www.Twitter.com/thebralounge

LINKEDIN: https://www.linkedin.com/in/sheenajohnson/


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